NEW SINGLE "TOO LITTLE TOO LATE"

NYC-based Children Having Children is emerging from the pandemic with a new single and video for “Too Little Too Late”, available on all major platforms on June 4. The track can be pre-saved at https://show.co/XipooUU.

“The irony of the title and the timing isn’t lost on us,” says frontman Steven Kaiser. “We actually finished shooting the video a week before New York was locked down for the pandemic, which turned out to be a strangely fitting send-off to life as we knew it before we scattered off to our respective bunkers.”

Working once again with engineer Bob Mallory (Kings Of Leon, Bruno Mars), the track finds Children Having Children exploring a new instrumental palette reminiscent at times of Bjork and Tori Amos. The pounding drums and confessional vocals of the chorus hint at the overlap between a crumbling relationship and the looming climate crisis.

As with their previous video (2018’s “Checkerboard Red”), the band chose to collaborate once again with the production team Forte to create “Too Little Too Late.” Director Michael Marabella delivers a visual play on the themes of psychological projection and unhinged memories, starring performance artist Holly Sass as a lone dancer.

Kaiser adds, “Although I can rarely say ‘My song is about this one thing’, it became pretty clear during brainstorming sessions for the video that the climate emergency had been present in my thoughts when I put down these lyrics. I love how Holly and the Forte team were able to convey that visually and emotionally without beating the viewer over the head.”

All streaming proceeds and digital sales for the track will be donated to Extinction Rebellion.